№ 01 — For New Construction Listings
AI Virtual Staging for
New-Construction Listings
Stage a spec home the day drywall comes off — about 15 seconds per photo, builder marketing in hand before the punch list is done.
Drag and drop a JPG or PNG, or browse. Two free renders — no signup, no card.
BeforeAfter
Used by builders and new-home sales offices nationwide
Vestaro output is accepted by every major US MLS and works for both builder marketing and individual spec-home listings.
№ 08 — In the field
Working with listing teams across Los Angeles, Charlotte, Chicago, and a steady handful of independent brokerages.
Why Builders + New-Home Agents Choose Vestaro
Three reasons it fits new-construction listings and builder marketing.
Listing-ready before the punch list
Builders close on a spec home 6–10 weeks after drywall is up. Vestaro stages those empty rooms in 15 seconds — the listing photos are ready before the trim carpenter is done. No waiting on a physical staging vendor to schedule.
Listing-ready 4–6 weeks before completion
Builder-marketing styling, not generic
The New Construction style pack defaults to "model-home transitional" — neutral palette, builder-grade scale, broadly appealing furniture that doesn't out-style the home. Buyers see the floor plan, not the staging.
Model-home transitional · builder-friendly defaults
Multi-unit consistency across phases
A 40-unit development needs consistent marketing across every unit. Vestaro's multi-view feature keeps the design language identical across every spec home in the same release — no buyer comparison-shopping spots different staging styles between models.
Consistent across multi-phase releases
Workflow Integration
Drops into your builder marketing, MLS, and pre-listing brochure.
- 01
Shoot once drywall and flooring are in.
New-construction shoots happen at the "drywall + flooring" milestone — usually 6–10 weeks before close. Empty rooms, fresh paint, no construction debris in frame.
- 02
Pick the New Construction style pack.
Defaults to model-home transitional. For luxury new construction (>$1.5M), swap to Editorial Contemporary. For starter spec homes, swap to Modern Farmhouse.
- 03
Upload to MLS, builder site, and sales-center materials.
Output is standard JPG/PNG at original resolution. Slot into MLS pre-listing, builder website, sales-center brochure, and social — all from the same file, all at the same time.
Use Cases
Six new-construction scenarios — pre-sale to close.
From a pre-construction render to a just-completed spec home, all on the same product.
BeforeAfter
Empty spec home, just-completed
Stage the day drywall and trim are done — listing live by Friday.
BeforeAfterModel home for the development
Stage one model home, replicate across every unit in the phase.
BeforeAfter
Just-completed kitchen
Stage island, counter stools, and decor on a builder-grade kitchen.
BeforeAfterBuilder-luxury upgrade tier
Stage the upgrade-tier finish package to justify the premium.
BeforeAfterHouse rendering on the spec lot
Pre-construction: render the home onto the empty lot for pre-sale marketing.
BeforeAfter
Sales-center brochure shot
Print-resolution staging for the on-site sales-center brochure.
builders + new-home agents on Vestaro
How builders ship marketing before the punch list is done.
Our builder ships 220 spec homes a year across DFW. We used to wait six weeks for the model-home staging vendor; now Vestaro stages every unit the week drywall comes off. Sales-center brochure goes to print the same week. We close on average 11 days earlier per unit — that adds up across 220 sales.
Brendon T.VP of Marketing, DFW production builderCustom-home pre-construction marketing is brutal — buyers can't visualize what doesn't exist yet. Vestaro's House Rendering lets me show a buyer the lot with their chosen elevation in 15 seconds, then I pair it with an interior render from the plans. Two of my last five customs sold off the rendering alone, before we broke ground.
Marcia O.Custom Builder, Charleston, SCFlorida pre-sale phases run 9–14 months ahead of close. I need lot renderings and interior renderings from the floor plans — Vestaro delivered the whole pre-sale marketing package in under a day. Sales center opened with everything dialed in; we hit 70% under contract by completion.
Felix M.Sales Director, Naples, FL developmentOur builder ships 220 spec homes a year across DFW. We used to wait six weeks for the model-home staging vendor; now Vestaro stages every unit the week drywall comes off. Sales-center brochure goes to print the same week. We close on average 11 days earlier per unit — that adds up across 220 sales.
Brendon T.VP of Marketing, DFW production builderCustom-home pre-construction marketing is brutal — buyers can't visualize what doesn't exist yet. Vestaro's House Rendering lets me show a buyer the lot with their chosen elevation in 15 seconds, then I pair it with an interior render from the plans. Two of my last five customs sold off the rendering alone, before we broke ground.
Marcia O.Custom Builder, Charleston, SCFlorida pre-sale phases run 9–14 months ahead of close. I need lot renderings and interior renderings from the floor plans — Vestaro delivered the whole pre-sale marketing package in under a day. Sales center opened with everything dialed in; we hit 70% under contract by completion.
Felix M.Sales Director, Naples, FL development
Pricing for Builders + New-Home Agents
Pick the plan that matches your unit count.
Individual spec-home agents land on Pass. Multi-phase developments go Member or Brokerage with team accounts.
Drop-in
Each image reviewed before delivery.
180 renders / year · billed annually
For solo agents working a few listings at a time.
Pass
Most popularEach image reviewed before delivery.
600 renders / year · billed annually
For active agents with steady listings.
Member
Each image reviewed before delivery.
1,800 renders / year · billed annually
For studios and teams with high listing volume.
What builders and new-home agents ask before signing up
Common questions
Yes — Vestaro's House Rendering tool composites a photorealistic home onto a vacant-lot photograph. Useful for pre-sale phases where the model home is not yet on-site. Pair it with interior renders generated from the architectural plans for a complete pre-sale marketing package.
Most builders stage one model home, then replicate the same style pack and palette across every unit in the same release. Multi-view consistency means every spec home in Phase 1 looks designed by the same team — even though the actual staging is rendered on a per-unit basis.
Yes. Vestaro reads the floor, cabinetry, and trim package from the input photo and selects furniture that complements rather than fights the finishes. Builder-grade oak floors get neutral transitional staging; upgrade-tier herringbone gets editorial contemporary.
Yes. Output dimensions match input — if you upload a 24MP architectural shot, the staged output is also 24MP. Suitable for the 12×18 brochure spread, the sales-center wall print, the trade-show banner, and the MLS feed.
For true pre-construction (just plans + lot), pair House Rendering (lot + home composite) with architectural renderings generated from the floor plans. Once drywall is up, switch to standard interior staging on the actual built-out rooms. Both run on the same product.
Yes — custom-home builders use Vestaro for pre-construction marketing (lot + planned home composite), as-built listing photos, and "buyer reference" imagery in the upgrade-selection meeting. Same product, different deliverable per stage of the build.
Yes. Member and Brokerage plans include team accounts — every on-site sales agent has their own login and queue, the builder pays centralized billing. Useful for multi-phase developments with a rotating sales team.
Yes. All major US MLSs accept virtually staged photos on new construction with the standard 'Virtually Staged' caption. Some MLSs require a parallel un-staged photo of the same room; Vestaro delivers both files as part of the standard output.
More property types
Other property types we stage.
Same product underneath — different scale, styling, and use-case mix.
View all property types →Get started
Your next listing deserves better photos.
Start staging in seconds. No credit card, no design skills.
Drag & drop your listing photo here
JPG, PNG, WebP, AVIF, HEIC
Disclosure. New-construction, spec-home, and builder-marketing terminology used on this page describes common US homebuilding categories. Vestaro is independent. Virtual-staging disclosure requirements vary by MLS and are the listing agent or builder's responsibility.